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Louis moves back to Portugal in 1997, as Managing Director, to continue the development of the Propesca group of companies.
The group at the time is composed of two companies: Propesca, Lda., which handles the exclusive distribution of the brands Shimano, Rapala and Ragot in Portugal together with a great portfolio of accessory brands. The other: Indipesca, Lda., as nascent company, created for the handling of the Daiwa brand once the total portfolio of the original company had become too large to handle by one single entity.
During his time in the group, Louis streamlines the companies, strengthens the product portfolios and the sales teams, and develops marketing through product catalogues and the creation of a unique quarterly free magazine: Segredos da Pesca Desportiva” which allows the launch of new techniques and establishes the group as the dominant market player in Portugal. Sales are multiplied by a factor of three within a period of 6 years and the group’s market share grows to over 40%.
Sales are expanded to supermarkets and hypermarkets with the creation of a third company Bota d’Agua S.A. that shell-packs and distributes a modern range of fishing tackle for the self-service mass market.
The group then spreads sales to other European countries through the development and the promotion of Louis’s created house brand Hiro, specialized in Sea Fishing, a brand that counts many innovative products and innovative sales ideas and systems and ends up being distributed in Spain, France, Scandinavia, the UK, Ireland, Germany and the Netherlands.

Louis catches his first European (Algarve) White Marlin in 1998; a pro-active Sponsor and Participant in all the Big Game Fishing Tournaments of the Algarve from that day on.
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Main Sponsor, Tavira-Shimano Trophy 1999.

Winning team, 1st day, Tavira-Shimano Trophy 1999.

In 2000, As President of EFTTA, Louis promotes the idea of a Mass Media TV program, aimed at introducing young Europeans to Recreational Fishing.
This three part program, sponsored in totality by EFTTA was designed for the promotion of recreational fishing to the European non angling community.
The program was co-produced by EFTTA, The European Fishing Tackle Trade Association and a leading British television production company Chrysalis TV and by Vision Ltd, a British company specialized in organizing sporting events.
This program was designed to project a positive image of Sportfishing to the younger generations and incline them to take up the sport.
It was a program that had been orientated to attract the eye of the NON SPORTFISHING POPULATION.
It was not a program designed to please those who already practiced the sport.
18 young Europeans from six different countries took part in the program, most of them had never seen a fishing rod before in their life.
Filmed in Namibia, on the Zambezi and the Chobe rivers and in South Africa, on the Wild Coast near Port St Johns, the three 15 minute programs of the Sportfishing Challenge 2000 were broadcasted several times on Eurosport TV in most European countries, reaching out to millions of new potential anglers.
The program achieved its main purpose which was to use the mass media to promote and improve the image of Recreational Fishing in Europe.
A second series was planned to be filmed in Costa Rica and ASA (The American Sportfishing association) and JAFTMA (Japan Fishing Tackle Manufacturers Association) were invited to participate in the sponsoring and send teams, but unfortunately the project ended up being cancelled through lack of interest and lack of budgets.

The three programs can be viewed here:

http://louistchertoff.wordpress.com/2009/07/02/the-sportfishing-challenge-2000-part-1/

http://louistchertoff.wordpress.com/2009/07/02/the-sportfishing-challenge-2000-part-2/

http://louistchertoff.wordpress.com/2009/07/02/the-sportfishing-challenge-2000-part-3/

Fishing trip to Graciosa, Canary Islands with his two sons, spring 2001.
2nd place, Tavira-Shimano Trophy 2001,
Main Sponsor, The Rapala Trophy, G.N. Olhao 2001.
Big Game Fishing consultancy trip together with Capt. Helder Ferreira to the Ilha
das Rolas, Sao Tome and Principe, autumn 2001.

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Commissions and launches together with Capt. Helder Ferreira
the wonderful MV Jose Batista:
A revolutionary Charter Sportfishing Vessel especially conceived for the year round exploration of multiple Sea Fishing techniques, based in Albufeira, Algarve, Portugal.

1st Place, Mustad Zuca Sesimbra Shark Fishing Tournament, summer 2002

Official Sponsor, World Freshwater Fishing Championships, Coimbra autumn
2002 Sales incentive Fishing Trip, Cabo-Verde Islands, autumn 2002

November 12th 2002: As President of EFTTA, Louis makes a presentation in Brussels, to the Committee on Fisheries of the European Parliament.

PRESENTATION for the Fishery Committee of the European Parliament on November 12th 2002 by the President of the European Fishing Tackle Trade Association.
Original Text

Mr. President, ladies and gentlemen,
There are, within the European Union, 2900 companies, (manufacturers, and wholesalers) trading in Recreational Fishing tackle and representing 60.000 jobs.
These 2900 companies make an annual turnover of 5 Billion Euros.
The Fishing tackle Trade serves 25 Million Recreational Fishermen representing 6,5% of the total EU Population through 12900 Tackle shops that employ another 39.000 people.
25 Million Recreational Fishermen spend an estimated 25 Billion Euros per year on equipment transportation and lodging in the 15 EU countries. This is only an estimation due to total lack of proper socio-economic data.
For comparison: USA 2001 Data – Source: National Survey of Fishing, Hunting and Wildlife-Associated Recreation
USA: 44 Million Recreational Fishermen that spend USD 42 Billion on equipment, transportation and lodging, and other expenses associated with their sport.
Including expenditures and measuring their “ripple effect” on the economy at local, regional, and national levels, the report shows that the broad economic impact of Sportfishing has grown from $108 billion in 1996 to $116 billion in 2001 in the USA.

The impact of Recreational Fishing on the European Economy
Recreational Fishing is one of the largest, if not, the largest pastime in the EU.
Recreational Fishermen are nature loving, healthy enthusiasts that go to great lengths to enjoy their hobby, in extreme cases, some competition adepts will spend up to 20.000 Euros per year on their sport.
The amount of the budget they spend on Fishing Tackle is negligible in comparison with their indirect spending on items such as: Sportfishing Boats, Sports and Utility Vehicles, Caravans, Air Travel, Hotels and Accommodation, Fuel, Food, Maintenance, plus further spending at their fishing destination.
The importance of this economy was outlined in particular by a Swedish study on the local economic and ecological effects of Commercial Fishing for Salmon Vs Sport Fishing (Erlandson-Hammargren, Ph.D.) carried out in 1989 on the Morrun river, Sweden.
The results speak for themselves:
The annual catch of 50 000 commercially caught Salmon was worth 500 000 Euros in total.
The annual catch of 750 Salmon caught by Recreational Fishermen was 6 Million Euros to the local economy.
ONE SALMON CAUGHT BY COMMERCIAL FISHERMEN IS WORTH 10 EUROS TO THE LOCAL ECONOMY.
ONE SALMON CAUGHT BY RECREATIONNAL FISHERMEN IS WORTH 2000 EUROS TO THE LOCAL ECONOMY.
Many Central American countries have realized the enormous potential income related to Sport Fishing: Costa Rica and Guatemala have already banned the commercial fishing of species such as Billfish in order to preserve them for the Tourism Fishing Industry.
When will Europe understand this potential?

When will the EU start importing Recreational Fishing income through sustainable management of its fishing resources?
Alternatives for sustainable employment of commercial fishermen:
A solution via recreational fishing.
The 70 000 Km of coastline of the European Union represent a major unexploited potential for recreational fishing and Eco-tourism. ( The USA only has 20 000 km of coastline )
Coastal Charter Fishing is a major potential for the recycling of commercial fishermen, made redundant by the new CFP.
Funding should be made available for transforming commercial boats into Charter Fishing and Eco-Tourism Boats, improving safety equipment and structures, and providing training for the skippers and crew.
By recycling commercial fishing boats in this manner, the local socio- economic tissue will be preserved, together with the local know-how and the dignity born of experience of these commercial fishermen. The economic input created by recreational fishermen could help the sustainable development of rural coastal areas and new forms of eco-tourism.
This will also result directly in the development of rural accommodation structures.
Recreational fishermen are not only interested in coastal fishing but also in Long-Range Deep Sea Angling, thus providing alternatives for larger boats.
By managing in a sustainable manner the ocean’s resources, we do not only guarantee the future of the harvesting of the wild commercial species, but we also
allow for the development of new economic potentials with a special link to recreational fishing and tourism.
New legislation must be passed at EU level in order to organize Charter Fishing operations, as for the moment, in most EU countries, little or no legislation exists
and most Charter Boats operate on an illegal basis through lack of governance or over-complicated bureaucracy.
Only the UK seems to have a well-organized legislation. As a direct result, there are presently 3000 Small Commercial Vessels operating in the UK for Charter Fishing and Eco-Tourism. (Source: UK, Maritime and Coastguard Agency)
These represent an average of 6000 sustainable jobs not including “ripple effect” on accommodation and travel, fuel supply, boat construction, maintenance services, electronics supply, bait supply and harbor services.
We can reasonably say that for every existing job on a Charter Fishing Vessel, there are 4 more indirect jobs created on land.
The British Code of Practice for the Safety of Small Commercial Vessels
The British Code of Practice for the Safety of Small Commercial Vessels was created in 1993 as a direct result of consulting with the Professional Charter Boat Organizations. It applies to Vessels up to 24 meters in length that don’t carry more than 12 passengers.
It is a set of rules elaborated by the British Administration taking into consideration the different interests involved.
In this highly practical document, priority is given to the security of the passengers and crews. Security is implemented by several measures covering the characteristics of the vessel, the security equipment required and the crew’s qualifications.
Despite the fact that these small commercial vessels have a degree of security adequate to an area of operation, evaluated by nine years of records, the British code nonetheless, allows the operator, a relatively wider area of operation.
This is a “must” nowadays, when the condition of the fish stocks require longer and longer journeys to find fish.
We believe the British Code of Practice for the Safety of Small Commercial Vessels would represent an excellent guideline for the implementation of new EU legislation for Charter Fishing Vessels.
We truly believe in the necessity for an important reform of the CFP, taking into account not only the dramatic need to manage fish stocks in a sustainable manner, but also to incorporate the importance of Recreational Fishing into the equation.
The Recreational Fishing Industry can absorb the redundancies created by future reforms, and this can be made in a form that preserves the dignity of the Commercial Fishermen, the local socio-economic tissue, and the promotion of tourism in rural and even remote areas.
All Sport Fishermen know very well that the more remote the area, the more fish there are to catch !
Louis Tchertoff – President EFTTA – November 12, 2002

1st Place, Mustad Zuca Sesimbra Shark Fishing Tournament, summer 2003

Founder and Vice-President of AGUA SELVAGEM, Associação da Pesca Desportiva in Portugal.

2004: Hiro exhibits at EFTTEX in London

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Louis catches a 262 Kg Blue Marlin off the coast of the Algarve.

4

2005: Hiro exhibits at EFTTEX in Warsaw
Sales are established and growing in 12 European countries

Sales incentive trip to Guinea-Bissau for Field testing of Hiro products.

6

Filming, photos, all used for future promotion of the Hiro brand.

The Hiro brand becomes World Boat Angling CIPS champion 2006-2007 with Rui Gomes, who uses 100% Hiro tackle.

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2006: Hiro voted Best New Product at UK Tackle and Guns show
2007: Hiro is exported to 14 countries and enters Middle East and South
American markets.

Algarve Blue Marlin, 275Kg, caught by his son Laurent, 16 years old, on MV Jose Batista.

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A detailed computer modeling study released today indicates that oil from the massive spill in the Gulf of Mexico might soon extend along thousands of miles of the Atlantic coast and open ocean as early as this summer. The modeling results are captured in a series of dramatic animations produced by the National Center for Atmospheric Research (NCAR) and collaborators.
This animation shows one scenario of how oil released at the location of the Deepwater Horizon disaster on April 20 in the Gulf of Mexico may move in the upper 65 feet of the ocean. This is not a forecast, but rather, it illustrates a likely dispersal pathway of the oil for roughly four months following the spill. It assumes oil spilling continuously from April 20 to June 20. The colors represent a dilution factor ranging from red (most concentrated) to beige (most diluted).  The dilution factor does not attempt to estimate the actual barrels of oil at any spot; rather, it depicts how much of the total oil from the source that will be carried elsewhere by ocean currents. For example, areas showing a dilution factor of 0.01 would have one-hundredth the concentration of oil present at the spill site.
The animation is based on a computer model simulation, using a virtual dye, that assumes weather and current conditions similar to those that occur in a typical year. It is one of a set of six scenarios released today that simulate possible pathways the oil might take under a variety of oceanic conditions. Each of the six scenarios shows the same overall movement of oil through the Gulf to the Atlantic and up the East Coast. However, the timing and fine-scale details differ, depending on the details of the ocean currents in the Gulf.
“I’ve had a lot of people ask me, ‘Will the oil reach Florida?’” says NCAR scientist Synte Peacock, who worked on the study. “Actually, our best knowledge says the scope of this environmental disaster is likely to reach far beyond Florida, with impacts that have yet to be understood.”
The computer simulations indicate that, once the oil in the uppermost ocean has become entrained in the Gulf of Mexico’s fast-moving Loop Current, it is likely to reach Florida’s Atlantic coast within weeks. It can then move north as far as about Cape Hatteras, North Carolina, with the Gulf Stream, before turning east. Whether the oil will be a thin film on the surface or mostly subsurface due to mixing in the uppermost region of the ocean is not known.

A detailed computer modeling study released today indicates that oil from the massive spill in the Gulf of Mexico might soon extend along thousands of miles of the Atlantic coast and open ocean as early as this summer. The modeling results are captured in a series of dramatic animations produced by the National Center for Atmospheric Research (NCAR) and collaborators.This animation shows one scenario of how oil released at the location of the Deepwater Horizon disaster on April 20 in the Gulf of Mexico may move in the upper 65 feet of the ocean. This is not a forecast, but rather, it illustrates a likely dispersal pathway of the oil for roughly four months following the spill. It assumes oil spilling continuously from April 20 to June 20. The colors represent a dilution factor ranging from red (most concentrated) to beige (most diluted).  The dilution factor does not attempt to estimate the actual barrels of oil at any spot; rather, it depicts how much of the total oil from the source that will be carried elsewhere by ocean currents. For example, areas showing a dilution factor of 0.01 would have one-hundredth the concentration of oil present at the spill site.The animation is based on a computer model simulation, using a virtual dye, that assumes weather and current conditions similar to those that occur in a typical year. It is one of a set of six scenarios released today that simulate possible pathways the oil might take under a variety of oceanic conditions. Each of the six scenarios shows the same overall movement of oil through the Gulf to the Atlantic and up the East Coast. However, the timing and fine-scale details differ, depending on the details of the ocean currents in the Gulf.
“I’ve had a lot of people ask me, ‘Will the oil reach Florida?’” says NCAR scientist Synte Peacock, who worked on the study. “Actually, our best knowledge says the scope of this environmental disaster is likely to reach far beyond Florida, with impacts that have yet to be understood.”
The computer simulations indicate that, once the oil in the uppermost ocean has become entrained in the Gulf of Mexico’s fast-moving Loop Current, it is likely to reach Florida’s Atlantic coast within weeks. It can then move north as far as about Cape Hatteras, North Carolina, with the Gulf Stream, before turning east. Whether the oil will be a thin film on the surface or mostly subsurface due to mixing in the uppermost region of the ocean is not known.

Tired of being mixed up between gallons, imperial or US, barrels of oil and flow rate?

Let’s go metric to help us understand the scale of the disaster unfolding in the Gulf of Mexico.

The inner diameter of the pipe (the riser) is 20 inches or 0,508 meters

Which gives us a surface at the mouth of the pipe of 0,203 m2

This means that one meter of pipe carries 203 liters of oil.

The experts and scientists are all falling over each other attempting to calculate the flow rate.  A Federal Team was even created on the 20th May 2010  in order to determine the flow rate !!!

One meter per second of flow, would give us 60 meters per minute and 3,6 km per hour. About the walking speed of a normal man.

That small flow rate of one meter per second gives us 600 metric tons* of oil per hour and 14400 metric tons per 24 hour period.

In a 30 day period: 432 000 metric tons or more than one and a half AMOCO CADIZ Do you want to know more? per month.

At that rate, it has already over-passed the IXTOC more oil spill of 480,000 metric tons on the 23rd of May.

At that rate if will reach the level of the first Gulf War spills of 1,5 MILLION TONS more at the beginning of August 2010.

And this is only based on a rate of flow of 1 meter per second!

It is shocking to find out that BP has refused to allow scientists to perform more accurate, independent measurements of the flow, claiming that it is not relevant to the response and that such efforts might distract from efforts to stem the flow.

But then, everything in the situation is shocking and disgusting.

“A jolly bad job that definitely deserves a slap on the wrist!”

*One tonne (metric ton) of crude oil is roughly equal to 308 US gallons or 7.33 barrels and 1 oil barrel is equal to 42 US gallons approx.
Scientists say the fish threatened with extinction is back on the menu again

By Martin Hickman, Consumer Affairs Correspondent Saturday, 15 May 2010
Although stocks are still low by historic standards, the recovery could prompt British supermarkets to start stocking North Sea cod again.
North Sea cod, once on the brink as a result of decades of over-fishing, has now recovered to an extent that the public should start eating it again with enthusiasm, one of the world’s biggest wildlife charities has said.
In a rare wildlife conservation success story, the charity WWF said the fish renowned for its flaky white chunks was being caught sustainably off the shallow cold waters of north and eastern Britain for the first time in a decade. Stocks of the fish have risen by 52 per cent from their historic low four years ago because of a combination of cuts in landing quotas, and conservation techniques which have reduced the number tossed back dead into the sea.

Scientists say the fish threatened with extinction is back on the menu again
By Martin Hickman, Consumer Affairs CorrespondentSaturday, 15 May 2010Although stocks are still low by historic standards, the recovery could prompt British supermarkets to start stocking North Sea cod again.North Sea cod, once on the brink as a result of decades of over-fishing, has now recovered to an extent that the public should start eating it again with enthusiasm, one of the world’s biggest wildlife charities has said.In a rare wildlife conservation success story, the charity WWF said the fish renowned for its flaky white chunks was being caught sustainably off the shallow cold waters of north and eastern Britain for the first time in a decade. Stocks of the fish have risen by 52 per cent from their historic low four years ago because of a combination of cuts in landing quotas, and conservation techniques which have reduced the number tossed back dead into the sea.

Continue reading this article

The BP platform was scouring for ultra deep oil under 1600 meters of ocean water. From there they drilled another 6,000 meters into the crust of the earth, right at the edge of all  current technological capacity.

It would seem that they hit a pocket of oil at such high pressure that it burst through all the safety valves all the way up to the drilling rig and then caused the rig to explode and sink.

The oil is now gushing out at a pressure of 2200 psi!

When the rig sank it flipped over and apparently landed close to the drill hole, 1600 meters under the ocean.

The Gulf Coast spill will have eclipsed the Exxon Valdez in terms of total gallons of oil before the weekend is over making it the largest oil spill in U.S. history according to calculations made by oceanographer Ian MacDonald after studying aerial Coast Guard photos taken earlier in the week.
MacDonald, a professor at Florida State University who counts “oil and gas development” among his areas of expertise, stopped short of comparing the Deepwater Horizon spill to that of the Alaskan oil tanker, but said Saturday, “The spill is growing. I’m comfortable saying that the size and extent of this slick is 10 million gallons.”
Given that just over a million gallons (3300 metric tons) of hot oil are leaking into the Gulf per day, according to MacDonald’s calculations, the spill will shortly top the Exxon Valdez’s estimated 11million gallon spill. It is almost certain to cost more than the Exxon spill, which cost $3.5 billion for cleanup and another $5 billion worth of lawsuits and other settlements.
Experts estimate it could take months to plug the leak and that things could be made worse by the approaching hurricane season.
Deepwater Horizon was an ultra-deepwater dynamic positioned semi-submersible oil rig built in 2001 at a cost of USD 350 Million. The purpose of this rig was to drill oil wells deep underwater, moving from location to location, as needed. Once the drilling was complete, pumping production was handled by other equipment.
Before the accident, Deepwater Horizon worked on BP’s Mississippi Canyon Block 252, referred to as the Macondo prospect. The rig was last located 50 miles off the southeast coast of Louisiana. In October 2009 BP extended the contract for Deepwater Horizon by three years, to begin in September 2010. The lease contract was worth US$544 million, a rate of $496,800 per day.

Here it is at last, for all of you who asked for it!

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How dissapointed I am with this phone and the service provided!I proudly bought my first smartphone last December. In effect, as I am a PC user, I had been waiting for a Windows phone with similar functions to the i-Phone.

Once the HTC HD2 became available in Hong Kong, I immediately sought to purchase one for my professionnal use.

I quickly found out Hong Kong CSL Ltd was the exclusive distributor for the HD2 with their 1010 “High performance” network so I ran to the closest outlet in Tsuen Wan and bought this technological marvel signing on at the same time for a two year contract with the provider.

As I run a company and travel a lot, communicating all the time with suppliers and clients; I was very pleased to suddenly get easy access to Skype, Email and Internet “on the go”.

Even though HTC HD2 is regularly unstable and tends to lag or freeze a little too often, I accepted the negatives for the positives and worked happily with my new phone for 4 months.

3 days ago, my phone started acting up; I lost the capacity to sync with my Sony Vaio, so I performed a hard reset. Following the reset, the PC would still not recognize the phone so today, I took it to the outlet I bought it from.

The charming staff tried their best to fix my problem, but finally had to admit  my HTC HD2 needed to go back for repair.

As 1010 CSL is my service provider, I immediately asked for a replacement equivalent phone for the durantion of the repair. Something I find completely normal in view of the high cost of the phone (close to 6000 HKD) and the fact that I am also a customer of 1010 CSL, and that they are also the exclusive distributor in Hong Kong of the HTC HD2.

The only replacement phone they could offer me was some old Nokia, that wouldn’t fetch 10 HKD in Sham Shui Po. As I complained bitterly but politely about this fact, one of the charming staff offered to lend me his own smartphone for the period of the repairs; an offer I promptly refused!

They finally found an old Nokia E71 for me, which I must say, does nothing more than remain usable as a phone due to age and excessive maltreatment as a demo phone in their shop.

What a disappointment and what a poor service!

I wonder how companies such as 1010 CSL and HTC in Hong Kong can get away with providing such a crappy service to their premium clients, or is it that no-one complains!

As I have managed companies and done plenty of business travel for the last twenty years, always spending a fortune with mobile communication providers; I have been used to another level of service in Europe. In fact, I haven’t bought a phone for the last 15 years, although i always used the latest models. The providers always seemed to value my clientèle in view of my phone bills.

This is clearly not the cased in Hong Kong’s  jungle where customer service is a word not found in the local dictionary.

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