More than 50 years since it’s establishment in 1958, Daiwa is changing and preparing for the challenges of the next 50 years.
With a desire to exceed expectations, Daiwa is proud to announce its new look: A new logo, a new brand mark and a new slogan.
“Vector Daiwa” is the new logo: A straight and angular typeface that represents the precision of Daiwa’s Japanese technology and the company’s forward thinking.
“D-VEC“, is the new brand mark:
Developed with the concept of ‘innovative vectors’ in mind. It derives its D from Daiwa and reflects the challenge of pursuing original thinking and innovative design.
“Feel Alive” is the new slogan:
Expressing the joy that fishing brings and the harmonious connection anglers feel with nature and an active outdoor lifestyle.